Blog on Marketing Strategies for Small Businesses

The Power of Focusing your Marketing Efforts on a Single Business Objective

May 12, 2013 by sigma_kevin

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It’s critical to tie your marketing activities to business objectives. But for your marketing activities to support and reinforce each other it’s important to focus on a single business objective. …

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How to Develop Good Marketing Strategy

Mar 23, 2013 by sigma_kevin

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Developing intelligent and comprehensive marketing strategy will allow you get maximum returns with resources you have. But with new marketing tools and evolving landscape how do you construct a good …

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Online Lead Management

Mar 16, 2013 by sigma_kevin

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1. Rethink your “Contact Us” page
Swap your phone number and email on your website’s “Contact Us” page for a far more effective form which can collect and store valuable lead informat …

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Free Online Marketing Tools

Mar 02, 2013 by sigma_kevin

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Here are some of the tools that are free and can help you with your online marketing. If you have tried any of them please share your experience!
 
1. Pixetell (http://www.mtp-usa.com/Pixetell-p/ …

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Why should you integrate your CRM with an Email platform?

Feb 18, 2013 by sigma_kevin

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A good CRM will not only help you track and manage leads but allow you to build and deepen relationships with prospects. You can do so by connecting your CRM with email marketing platform (such as Mai …

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Email Marketing Tips

Feb 09, 2013 by sigma_kevin

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As you start collecting email addresses for marketing, always set the expectation during the opt in process on what information the subscribers will receive and how often. We have seen that sending em …

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Top Marketing Trends for 2013

Jan 31, 2013 by sigma_kevin

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Marketing is very dynamic by nature and there are some cool marketing trends in 2013 that you can take advantage of. Here are some of the top marketing trends for 2013:
Second Screen
Massive adoption …

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eMarketing Tip 1: Focus on revenue not traffic

Dec 30, 2012 by sigma_kevin

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The ultimate goal of most organizations is to maximize revenue and generating traffic is just a way to get there. The traffic to your website will only convert into revenue if what you are offe …

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Best internet advertising for small businesses

Dec 22, 2012 by sigma_kevin

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Coherent and well planned internet advertising strategy is always the right approach. As you start thinking about your strategy in 2013 consider a few options. We have selected three of the best inter …

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How to set your marketing goals

Dec 02, 2012 by sigma_kevin

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Setting marketing goals will help you focus your time and resources on the right activities. Be flexible in your approach. Here are some goal setting tips.
1. Set goals that are measurable so you ca …

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